Google Ads is one of the easiest and most common ways for businesses to advertise online. Ads allows you to create and manage your own advertising without having to deal with an advertising agency or broker. This course will teach you the fundamentals of Ads so you can start to use it to advertise your own business online.
Subjects we will cover include:
- Introduction to Google Ads
- Configuring your Google Ads account
- Understanding Campaign and Ad Group structure
- Keyword Targeting and research
- Language and Location Targeting
- Display Targeting
- Ad Formats
- Ad Extensions
- Bidding and Budgeting
- Measuring and improving Ad and Site Quality
- ROI and Conversion Tracking
- Measurement and Optimisation
- Performance, Profitability and Growth